1. Introduction
Welcome to Seesaw! This Privacy Policy applies to the Seesaw Website, including our marketing website, https://seesaw.com, and related online websites that link to this Policy (collectively, the “Website”). This Policy explains how we collect, use, and disclose personal information that we collect through the Website, including when you visit our Website, submit a request, sign up for a newsletter, or communicate with us in connection with your use of the Website. This Policy also explains how we collect, use, and disclose personal information that we collect in person, such as if you interact with us at a conference.
When we use the terms “Seesaw”, “we”, “us”, or “our” in this Policy, we mean Seesaw Learning, Inc.
This Privacy Policy does not apply to the Seesaw Service we provide for and on behalf of educational institutions that is available through: (a) the app.seesaw.me web application, (b) the Seesaw Applications, and (c) any other online or offline offerings. Those services are referred to together in this Policy as the “Seesaw Service.” Please visit the Seesaw Service Privacy Policy for additional information about our privacy practices related to the Seesaw Service.
If you are accessing the Website from outside of the United States, please see our International Privacy Policy for information about our practices and your rights with respect to your information.
2. Who does Seesaw collect information from?
We collect information from individuals who visit our Website, including limited log data, or when you interact with us in connection with your use of our Website.
3. How does Seesaw obtain my information?
We receive information from the information that you and others provide, from your device(s), and from third-party services. The categories of sources from which we’ve collected or received information include:
- You: We collect the content, communications, and other information you provide when you contact us, request a demo, attend a webinar, or subscribe to marketing communications.
- Your device(s): We collect information from and about the computers, phones, and other web-connected devices you use with the Website.
- Service Providers: We also rely on service providers to perform services on our behalf who may collect your information and share it with us.
- Other Third Parties: We also may collect information from other third parties. For example, we may obtain educators’ contact details from data providers to support our marketing activities. We may also collect information from other brands owned by Seesaw or other companies owned by or under common ownership with Seesaw. In addition, we may also collect information when an individual interacts with Seesaw through various social media networks.
4. What information does Seesaw collect?
Contact Information: When you reach out to us to request a demo or additional information about our services, Seesaw collects first and last name, your role, your school email, your telephone number, and your country of residence. We use this information to fulfill your request, to communicate with you directly, and to send you marketing communications in accordance with your preferences.
Inquiry and Communications: Seesaw collects any information you send to us directly, such as email, phone, or chat communications. We use this information to fulfill your request and communicate with you directly.
Webinar and Conference Information: When you register for a webinar or interact with Seesaw at a conference, Seesaw may collect your contact information and webinar information.
Business Representative Contact Information: If you are a business representative, we collect your information in connection with that business relationship. This information may include your first name, last name, business contact information, job title, and any other information related to our business relationship.
Log Data: When you use Seesaw or visit our website, we collect information about your use of the Website, such as pages visited, amount of time spent on the Service, actions (e.g., views, uploads, messages) and similar information about your interactions with Seesaw. We also collect log data which includes information about your browser or device, such as your IP address, cookie identifiers, browser type, operating system, device information and identifiers, and your mobile carrier. In addition, we may receive or collect additional information such as the referring web page, referring search terms, pages visited, and other information about your interactions with Seesaw.
Analytics Data: We may collect analytics data or use third-party analytics tools such as Google Analytics to help us measure traffic and usage trends for the services and to understand more about the demographics of our users. You can learn more in the “Do you work with third-party analytics services?” section below.
Other Information You Provide: Seesaw may collect other information that you provide to us online, by phone or in person.
5. How does Seesaw use this information?
We use this information to:
- Fulfill or meet the reason the information was provided, such as to deliver the services you have requested, including providing a product demonstration.
- Manage our organization and its day-to-day operations.
- Register you for and provide you access to webinars.
- Communicate with individuals, including via email, text message, social media, and/or telephone calls.
- Research, understand, and analyze user trends to improve and develop new features for our educational products and services.
- Administer, improve, and personalize our services and Website.
- Identify and understand how individuals use the Website.
- Test, enhance, update, and monitor the Website, or diagnose and fix technology problems.
- Promote and advertise our products and services, and enhance those products and services that are relevant for teachers, schools, and families. Note that we do not use student data to inform or enable advertising or marketing activities. For more information about our privacy practices related to student data collected through the use of the Seesaw Service, please visit the Seesaw Service Privacy Policy.
- Help maintain the safety, security, and integrity of our Website, technology assets, and business.
- To enforce our contractual rights, to resolve disputes, to carry out our obligations and enforce our rights, and to protect our business interests and the interests and rights of third parties.
- Prevent, investigate, or provide notice of fraud or unlawful or criminal activity.
- Comply with contractual or legal obligations and requirements.
- Fulfill any other purpose for which you provide personal information.
- For any other lawful purpose, or other purpose that you consent to.
6. In what limited circumstances may Seesaw need to share my information?
We share data with third parties in the limited circumstances detailed below:
- Seesaw may disclose your information to a third party to comply with applicable laws or regulations, or a valid legal request – including to meet national security or law enforcement requirements.
- We use a small number of third-party service providers in order to operate and improve the Website, such as analytics providers, as described in the “Do you work with third-party analytics services?” section below.
- We work with third-party ad networks and advertising partners to deliver advertising and personalized content on our Website and across devices. These parties may collect information directly from a browser or device when an individual visits our Website through cookies or other data collection technologies. The information is used to provide and inform targeted advertising, as well as to provide advertising-related services such as reporting, attribution, analytics, and market research, as described in the “Do you engage in interest-based advertising?” section below.
- We may disclose or transfer your personal information in connection with a corporate business transaction, such as the sale, merger, bankruptcy, sale of assets, or reorganization of our company.
- We may also disclose personal information about an individual to certain other third parties or publicly with their consent or at their direction.
7. Do you use cookies and other online tracking technologies?
Cookies are small text files that we transfer to your web browser that allow us to identify your web browser and store information about your account. We use cookies and other online tracking technologies to customize your Seesaw experience, understand how you use Seesaw and for advertising and promotional purposes. You can choose to remove or disable cookies via your browser settings. Please be aware that the Website may not work properly if you disable or decline all cookies.
8. Do you work with third-party analytics services?
Seesaw is constantly improving, and we use aggregate data about how Seesaw is used — for example what buttons you click on or what pages you visit — to inform those decisions.
To help us analyze this data, we use a small number of third-party services such as Google Analytics. We use Google Analytics to recognize you and link the devices you use when you visit our Website on your browser or mobile device, log in to your account on our Website, or otherwise engage with us. We share a unique identifier, like a user ID or hashed email address, with Google to facilitate the service. Google Analytics allows us to better understand how our users interact with our Website and to tailor our content to you. For information on how Google Analytics collects and processes data, as well as how you can control information sent to Google, review Google’s website, “How Google uses data when you use our partners’ sites or apps” located at www.google.com/policies/privacy/partners/. You can learn about Google Analytics’ currently available opt-outs, including the Google Analytics Browser Add-On here: https://tools.google.com/dlpage/gaoptout/.
9. Do you engage in interest-based advertising?
In connection with our Website, we participate in interest-based advertising and use third party advertising companies to serve targeted advertisements to an adult audience based on browsing history and interests. We permit third party online advertising networks, social media companies and other third-party services, to collect information about non-student users’ visits to our Website over time so that they may play or display ads on other websites or services and on other devices.
Typically, though not always, the information used for interest-based advertising is collected through tracking technologies, such as cookies, web beacons, embedded scripts, location-identifying technologies, and similar technology, which recognize the device you are using and collect information, including click stream information, browser type, time and date you visited the Sites, AdID, precise geolocation and other information. For non-student users, we may also share a common account identifier (such as a hashed email address or user ID) with our third-party advertising partners to help identify you across devices. We and our third-party partners use this information to make the advertisements that non-student users see online more relevant to their interests, as well as to provide advertising-related services such as reporting, attribution, analytics and market research.
We may also use services provided by third parties (such as social media platforms) to serve targeted ads on such platforms. We may do this by providing a hashed version of non-student users’ email addresses or other information to the platform provider, or by utilizing pixels provide by these platforms. For example, for non-student users, we may use cookies when we work with social media platforms such as Facebook, TikTok, Instagram, and LinkedIn to conduct marketing and advertising campaigns. These platforms enable us to choose which types of users to display our advertisements to on their platforms (for example, educators in specific states). We may permit these platforms to use cookies or other tracking technologies on our Website to measure how effective our advertising campaigns are at getting educators (not students) to visit our Website. In some cases, we may also ask the platforms to use this cookie or pixel data to create “lookalike audiences” for new marketing or advertising campaigns directed to educators (not students). These campaigns are governed by the privacy policies of those social media companies that provide them. You may be able to adjust your advertising preferences through your settings on those networks.
Please note that as a signatory to the Student Privacy Pledge, we are committed to not using student data for behavioral targeting of advertising to students. Although we may permit third-party advertising partners discussed above to collect information from visitors to adult-directed pages of our Website for the purpose of displaying advertisements on other websites or online services on our behalf and/or measuring performance and attribution, we take steps to prevent these third parties from collecting information from student users for targeted advertising purposes by disabling these third-party tools once a user signs into an authenticated user account on our Seesaw Service. Additionally, we target our ads only to adult audience segments.
10. Is there a way for me to control my information?
You may be able to control your information in the following ways:
- Email Communications. You can ask us to stop sending promotional email communications by clicking the “unsubscribe” link provided in such communications. You may not opt out of service-related communications, such as transactional communications, technical and security notices, and changes/updates to features of the Website).
- SMS Text Messaging. If we send you promotional text messages, you may opt-out at any time by replying STOP. Please note that unsubscribing from promotional text messages will not prevent SMS texts from Seesaw directly relating to your use of the Website or services.
- Direct Mailing. You can stop receiving direct mail marketing materials from us by contacting us at hello@seesaw.me. Please note that this opt-out does not affect any mailings that are controlled by third parties that may feature or mention our service.
- Modifying or Deleting Your Information. If you have any questions about modifying or deleting your information, you can contact us here. We may not be able to modify or delete your information in all circumstances. For information on how to modify, access, or delete your Seesaw account information, please review the Seesaw Service Privacy Policy.
- Opt Out of Interest-Based Advertising. To opt-out of the use or sharing of personal information for targeted advertising purposes, or adjust your cookie preferences with regard to the collection of information for these purposes, please use the cookie preferences manager found at the bottom of our Website. Please note that this opt-out is specific to each browser or mobile device, so if you would like to change your preferences on multiple browsers or mobile devices you must perform the opt-out on each browser or device. You may also be able to limit interest-based advertising through the settings menu on your mobile device by selecting “limit ad tracking” (iOS) or “opt-out of interest-based ads” (Android). You may also be able to opt-out of some — but not all — interest-based advertising served by mobile ad networks by visiting http://youradchoices.com/appchoices and downloading the mobile AppChoices app.
11. Does Seesaw comply with your state’s laws?
Depending on your state of residency, you may be able to learn more about our privacy practices or you may be able to exercise additional rights granted by applicable law in relation to personal information about you (subject to certain limitations). Please see here for supplemental state-specific disclosures.
12. Is the Website directed to children?
No, the Website is directed to adults to help them learn more about Seesaw. The Website is not directed to children, and we do not intend to collect or solicit personal information from children on the Website. If we learn that we have collected personal information from a child on the Website, we will promptly delete that personal information.
To learn more about how we collect and use information from children who are users of the Seesaw Service, please see the Seesaw Service Privacy Policy.
13. Does this Website Privacy Policy apply to third-party links on the Website?
The Website may include links to third-party websites, plug-ins and applications. Except where we post, link to or expressly adopt or refer to this Privacy Policy, this Privacy Policy does not apply to, and we are not responsible for, any personal information practices of third-party websites and online services or the practices of other third parties. To learn about the personal information practices of third parties, please visit their respective privacy policies.
14. Changes to Our Privacy Policy
Seesaw may from time to time make changes to this Privacy Policy to account for changes to our practices or applicable law. The “Last Updated” date at the bottom of this policy indicates when this Policy was last revised.
15. Contact Information
If you have any questions or feedback about this Privacy Policy, please contact privacy@seesaw.me. You can reach Seesaw by mail at:
Seesaw Learning, Inc.
548 Market St
PMB 98963
San Francisco, CA 94104-5401